Evaluation
What kind of media institution might distribute your media product and why?
Examination
Institutions and Audiences
In your examination you will have to answer an unseen question about the Magazine Industry and its audiences. Information about size of media companies and issues such as Vertical and Horizontal integration (see below) will be important.
From the board make the note of some of the products that each of the following media companies has in their catalogue.
BAUER
IPC
National Magazines
Dennis Publishing
Conde Nast
When choosing your publisher make sure you look at their full brand catalogue – what other media and non-media interests do they have?
Vertical Integration – owning media industry in the same field. E.G. News Corp. owning Film Studios and SKY Movie channel
Horizontal Integration – owning un-related Media organisations (which can however support one another) news Corp. owns SKY TV and The Sun newspaper.
Conglomeration – Media Industries are often connected to other big business and exist as part of huge multinational organisations with a wide variety of global interests.
Plan
Introduce publisher
How does your magazine fit in with their overall brand catalogue?
How do magazines make money?
New Niche Audiences
Direct competition with other Publishing houses
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