Third Cinema
Term first used by Solonas and Getino 1969 Argentinean film makers
Term presupposes existence of first and second
Opposes imperialist or colonialist cinema
Hollywood style First cinema
Independent/Auteur Second cinema
Indicative factors of third cinema
an ideologically combative film, differing from commodity products of dominant film industries and cinematic values of auterism
Counter cinema is understandable as mirror opposite of Hollywood therefore conventionally dictated by Hollywood
Wider social political and economic context.
African cinema has not developed like European or American cinema. Much of Africa was under colonial rule until 1960s . . .
Although much of Africa has gained a form of political independence it is not yet economically or culturally independent.
Cultural imperialism . . . media effects paradigm
European way of life example for rest of world seen as highest form of civilisation
euro centric
Historical Context
Sauvy 1952 talked of third world - cold war split the world in two non aligned nations
Third connotes new perspective. new experiences being articulated
1955 conference of independent countries third world becoming a political force immergence of political theory - euro value could be rejected - it has produced Hitler.
Colonialism had taken away history culture identity. Third cinema attempts to reclaim it
Algerian culture projected as being inferior. Women seen as exotic - who constructs those images. link this to Said
Third cinema challenged this objectification - colonial stereotypes
crowd extras remember events
conveys authenticity
not actors in my film
Includes news footage real location gritty realism.
Sembene I consider cinema as a means of political action.
Characteristics
lack of attendance geographical problems
Resources limited
Financial support french speaking films in W Africa
About struggle
Show Battle of Algiers
Viewpoint of colonised not coloniser
Battle of Algiers early example
made 64 released 65 independent 62
one of first examples of third cinema
Italian/Algerian production
Saadi Yacof producer actor leader of FLN
Non linear narrative often no hero
Local dialect
Mainstream distributors refuse to take on third world films, regarding them as a minority interest
Third tries to reinvent cinema so that indigenous cultures can produce their own cinema
each locale should have its own cinema
rewriting basic rules of grammar
Re-introduce film language, anyone can make meaning. Physical form of the sign etc.
Encoding – decoding.
What did we call the decoding of the black students watching Dominant code
Preferred/Dominant/Hegemonic
Which reads the preferred meaning that has been encoded - it is read ‘full and straight’
Negotiated Code
Acknowledges the legitimacy of the dominant definitions while at a more restricted, situational level
Operates with exceptions to the rule
General acceptance of dominant definitions and a rejection of their local implication co exist
Worker pay restraints yes to the logic no to him or her receiving less money
Oppositional Position
Where texts are decoded in a contrary way.
Abberant Reading
Meaning of third cinema can be inaccesable because of belief systems, ideologies and cultural references. Also film styles.
We can call this a cultural curtain.
Audience tend to read film by incorporating into their schemata.
We in other words domesticate that which is foreign.
This has the tendency to subvert other cultures and therefore alter the representation of Africa.
The original culture is lost.
Dichotomy of theory between Gabriel theories
Gabriel Ethiopian scholar
Developed framework - for study of oppositional film practices that articulate cultural struggles - in this case Third cinema cuts across boundaries of national cinemas.
Third worldism imposes a fictive unity homogeneityniety that ignores the diversity of conditions of production and reception of third world film texts.
We could make a link here to the constraints of genre.
Gabriel describes those essential qualities third world films possess rather than those they seem to lack
view attacked as essentialist
A varietey of emerging trends stops third cinema functioning as a rigid classification term - so avoids setting up another hegemonic norm for 'correct' film making
There is no correct way of making a third cinema movie
Third Cinema is common enemy of imperialism but third world countries are undergoing extremely diversified degrees of development.
What is the role of 'non-native' critic in terms of encouraging a wider interest in third world cinema texts in the first world
quasi-imperial division of labour - third world produces first world produces criticism
Dualism
The valorisation of landscape in the long shot verses the psychologism of the close up.
Folklore logic disrupts Western dichotomies subject/object good/evil
Third world (both in territory and map) so often functions as a symbol of chaos that will mirror 1st worlds image of itself as order.
Mass communications replace conventional weapons. For neocolonialism mass communication is as effective as napalm
Cultural curtain prevails which prevent understanding from outside cultural perspective.
Tendency of audiences to read a film incorporating it within methodologies and critical matrices already familiar to it. - we domesticate what is alien to us.
This process may enrich our aesthetics and cultural traditions but it subverts other cultural traditions.
Lack of cultural perspective and intercultural understanding
Context - Text
Cultural Curtain
Reading a film from a geographic and cultural differencemay be problematised by several factors
The most serious example is the tendency of an audience to read a film by auto matically incorporating it within the methodologies and critical matricies which are already familiar to the audience.
The most important thing to remember when watching or studying third cinema is to insure against assuming that the features of a third world film always correspond to something familiar in First cinema.
There is a deeper level of meaning which can not be known by the uninitiated
EG's
Lavishly filling glass with whiskey a common shot in West, depicts affluence or may be the power of the alcohol
A thousand and one Hands - Baraka 1972
depicts the same image yet in Morroco (Islam) this image represents sacrilegious and godless.
Ethiopian film Gouma 1973
Question of honour or repentance of wrong doer rather than vengeance upon wrong doer
Blind person in West considered unfortunate
In Africa (Sembene) blind is a seer with foresight and foreknowledge.
A radical difference to the regular representations of the disabled.
Pervasive icons have radically different meanings
blonde beauty -
Blonde beauty in Morocco may stand for the destructiveness of European culture.
White as a symbol of innocence - Ethiopian symbol of death
Ethnocentric readings can alter the meanings of the narrative. consider major implications of animal slaughter in west compared to every day image of Africa
Americans are judged in terms of individual achievement
African responsibility for community
Underlying ideology of capatilism engenders the notion of individualism. (what Frankfurt school would call pseudo individuality).
Also the notion of competition.
There are often charateristic shots of men or women walking across the landscape
Traditional cosmology of individual dwarfed by background
emphasis on space rather than time.
Consider the collective purpose of the long shot.
Production and Technological determinants of Culture
Imported US leads audiences to expect certain level of technical brilliance
Third cinema must swap urban market for rural audience to negate this trend - however they are difficult to reach.
Production Content reception
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