The examiner would like to see a sense of progression.
A good way to present this evaluation is to post up your main task juxtaposed with your preliminary task.
Tell the examiner how . . .
Case study research
Better planning
More IT competence
Audience Feedback
. . . amongst other things helped you progress to produce a more professional product.
Showing posts with label AS Evaluation questions. Show all posts
Showing posts with label AS Evaluation questions. Show all posts
Tuesday, 6 December 2011
Wednesday, 2 March 2011
What have you learnt about technologies from the process of constructing this product?
1. What have you learnt about technologies from the process of constructing this product?
Consider what technologies you’ve used?
Photo Shop, BLOG, Corel Draw, Digital camera’s Internet Research anything else
What skills have you had to employ?
Be specific
Have you become better at using technologies in the process? In what ways?
2. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Put up the two front covers
What aspects have improved?
Use of codes and conventions
Attention to detail.
Professionalism
Clearer idea of target audience/constructing an imaginary entity
Semiotics – textual analysis skills
Thursday, 27 January 2011
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Essentially this is a question about genre.
Genre
Refers to a category of media product that audiences can easily recognise because of the repetition over time of key elements, such as narrative, characters and setting.
Most Media Texts have what we call Generic Textual Features. Music Magazines are no different.
narrative - similar (sometimes formulaic) plots and structures, predictable situations, sequences, episodes, obstacles, conflicts and resolutions;
characterization - similar types of characters (sometimes stereotypes), roles, personal qualities, motivations, goals, behaviour;
basic themes, topics, subject matter
setting - geographical and historical;
iconography - a familiar stock of images or motifs, the connotations of which have become fixed; primarily but not necessarily visual, including décor, costume and objects, certain 'typecast' performers, familiar patterns of dialogue,
Plan for answering question 3
1 Introduce concept of Genre
2 Generic Textual features of Music Magazine
3 Encoder Decoder model audience expectations
4 Did you conform or push boundaries?
5 Closing Summative paragraph
Who would be the audience for your media product ?
Who would be the audience for your media product ?
You’ll need to construct an evaluation section on your BLOG – use labels.
In answering the questions point the examiner to relevant posts in the BLOG
In order to get a top band mark your Evaluation needs to be more than just words. Be creative in how you present your information.
Testing the imaginary entity.
The imaginary entity is a term given to the ideal reader (consumer) of the text. It is argued that text producers have in mind an ideal reader when they produce a text.
Remember the ideal reader does not exist it is an imaginary entity. Audiences are not homogeneous but are made up of individuals.
1. Who would be the audience for your media product?
In answering question 1 you need to tell the examiner who is the target audience and why. Explain how you developed your concept of an imaginary entity via a questionnaire. The questionnaire enabled you to develop a lifestyle profile for your target audience. Then collate your research from the lesson. Tell the examiner that having tested the magazine on a focus group how your notion of the target audience has shifted (if it has).
Make reference to the encoding decoding model and discuss how your focus group read the magazine cover. The encoding decoding model needs to be referenced in your research section. (Notes available on intranet)
How does your media product represent particular social groups?
AS Media Evaluation Question
How does your media product represent particular social groups?
Plan
1. Define representation
The act of communicating by using symbols to stand for things.
2. What Social group(s) does you magazine represent?
You could here explain your understanding of Social Stratification
3. How are representations constructed?
All Representations are a choice, representation is a selective process. All representations go through a process of mediation.
No representation is a complete truth.
4. Tell the examiner what factors led to you constructing the representation as you did. These should include:
Your own world view All encoders have their own preconceptions
Intertextuality – how does your representation link to other representations?
Target Audience – what are your imaginary entity’s preconceptions?
Is your representation positive or negative?
Is representation denotative (easily understood) or connotative (more complex)
5. What are the impact of Representations: two models of approach
Hegemonic Pluralist
Media Centric Society Centric
Representation affects the audience Representation does not affect the audience
What kind of media institution might distribute your media product and why?
Evaluation
What kind of media institution might distribute your media product and why?
Examination
Institutions and Audiences
In your examination you will have to answer an unseen question about the Magazine Industry and its audiences. Information about size of media companies and issues such as Vertical and Horizontal integration (see below) will be important.
From the board make the note of some of the products that each of the following media companies has in their catalogue.
BAUER
IPC
National Magazines
Dennis Publishing
Conde Nast
When choosing your publisher make sure you look at their full brand catalogue – what other media and non-media interests do they have?
Vertical Integration – owning media industry in the same field. E.G. News Corp. owning Film Studios and SKY Movie channel
Horizontal Integration – owning un-related Media organisations (which can however support one another) news Corp. owns SKY TV and The Sun newspaper.
Conglomeration – Media Industries are often connected to other big business and exist as part of huge multinational organisations with a wide variety of global interests.
Plan
Introduce publisher
How does your magazine fit in with their overall brand catalogue?
How do magazines make money?
New Niche Audiences
Direct competition with other Publishing houses
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