Tuesday, 31 January 2012

Key News Events Representing Islam

Key Events
Israeli Palestine conflict
Over throw of the Shah of Iran 1979
Shooting of Yvonne Fletcher and siege at Iranian embassy  1984
Bombing of Pan Am flight 103  1988
Gulf War (one)   1990-91
Bombing of Twin Towers   2001
Invasion of Afghanistan      2001
Invasion of Iraq    2003
London Bombings  2005
Death of Saddam Hussein   2006
Beheading of Ken Bigley  2009
Death of Osama   2011
‘Arab Spring’   2011  Tunisia, Egypt Libya
Death of Gaddafi  2011

Monday, 30 January 2012

Industries and Audiences Revision

Below are 17 questions designed to focus your revision for Section B of the examination.                                                                                                                                                 
1.       For what main purpose do industries publish magazines?
2.       Name some of the main magazine publishers and some of the titles they publish.
3.       Do these industries work at a national or global level? How do you know?
4.       Do these industries only publish magazines or are they involved with other media or wider industry?
5.       Find examples of vertical and horizontal integration.
6.       What do you understand by the term synergy? Give an example.
7.       What new technologies have been introduced into the magazine industry?
8.       What are the new ways in which audiences can consume magazines?
9.       What do you understand by the term technological convergence?
10.   What are the implications of these new patterns of consumption for both audiences and industries? Try and answer the question with reference to your own consumption of magazines.
11.   How do magazines make money?
12.   How will new patterns of magazine consumption affect the profit margins for the magazine industry? Give a positive and a negative with reference to a real example?
13.   What do we mean by dumbing-down? Why might magazines have to do this?
14.   In class we have identified 6 threats to the magazine industry. What are they?
15.   What is web 2.0 technology? How is this being used by the magazine industry?
16.   How are audience figures measured and by whom?
17.   How are readership figures measured and by whom?
Listed here are possible the areas of learning that the examination question will focus on
Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with:
·         the issues raised by media ownership in contemporary media practice;
·         the importance of cross media convergence and synergy in production, distribution and marketing;
·         the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
·         the significance of proliferation in hardware and content for institutions and audiences;
·         the importance of technological convergence for institutions and audiences;
·         the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
·         the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
A study of a successful magazine within the contemporary British magazine market, including its patterns of production, distribution, marketing and consumption by audiences. This should be accompanied by study of the use of online magazine editions and the issues that they raise for the production, marketing and consumption of a magazine brand.

Monday, 23 January 2012

The central theme of Fantasy in Trainspotting

The central theme of fantasy in the film Trainspotting is located in the realm of escapism. This escapism is not centrally manifested in the desire to escape the physical location of inner-city Edinburgh but the will to escape from the consciousness of that world and hence to enter a world of fantasy.
Trainspotting is set in the mid-eighties at the height of the Thatcherite years. The north-south divide was economically prevalent. The characters in Trainspotting exist in a poverty-ridden environment, suffocating under a cloud of mass unemployment and boredom.
A new generation has seen its parents abandoned on the employment scrap heap, destined to live the rest of their lives in some pitiful existence. The old generation have not chosen this existence yet accept passively as a fait accompli.
Renton’s generation are part of the postmodern culture that rejects existing structures of society. They favour forms of culture, which are transient, of the moment, superficial, appealing to sense rather than reason. They have rejected the naive and earnest confidence in progress that their parents have been so let down by.
The style of the film actually supports the postmodern tendencies of the characters. It treats issues playfully, superficially and challenges traditional views of drug culture. It is not didactic, it is just text. In fact the whole Trainspotting phenomenon is a pastiche of media texts, it’s a book, a play, a film, a music video, a soundtrack.
The film has been made ten years after the setting of the narrative. Had such a narrative been turned into a film ten years ago it would never have got past the censors. This is not necessarily because attitudes to drugs are changing, but the style of film that would have been made then, would have been too shocking. No doubt ten years ago Mike Leigh or Ken Loach would have directed this film. One can only imagine how black a picture their social realist approach would have portrayed.
In order to situate the setting of the film and the characters socio-historically and to grasp a sympathetic chord with them; Plato’s cave analogy can be usefully applied. By adapting Plato’s cave analogy it enables us to consider all aspects  of a given environment and therefore understand the characters contextually.
If we exchange the cave for mid eighties Edinburgh we can begin to expand on the realities of life as perceived by those characters in the film. Plato’s analogy is essentially about perception, the theory that the various stimuli in our environment are simply reflections of that environment manifested to us by way of our sensory powers and the brains processing of those signals.
As mentioned above the reality facing Renton et al is one of urban deprivation, mass unemployment in the height of the Thatcherite years; a world of few prospects. They live in a state of confused morality set up by the paradoxical ideologies of Thatcherism; a return to Victorian values coupled with an attitude of market economic greed; society verses the self. Growing up in such an environment - an environment that holds no prospects for the future -  has essentially stripped the individual of hope. Bearing in mind that in terms of Plato’s analogy, this Edinburgh is the protagonists only reality. This forces Renton’s generation to live in the present moment because there is no future project to strive and sacrifice for.
Plato’s analogy is however, in a modern sense, just a test-tube experiment and in that sense he is correct in saying  “the   truth [ of Plato’s prisoners] would be literally nothing but the shadows of the images” (Republic VII). What Plato fails to do is bestow the prisoners in the cave with any inherent will or desire, they simply exist; their essence precedes their existence.
Kant argued that there is a unifying code of morality which exists in its own right as opposed to something constructed by society. Kant states that “the laws of nature are heteronomous, therefore inclination, craving and desire which compete for action, originate outside our being” ( The Moral Law). And so the prisoners in the cave adhere to a unifying code of morality, which is manifested by its service to the state; the acceptance of the status quo.
I personally find this position untenable, I see morality and desire as two sides of the same coin. The way in which we define our desires sets up our code of morality or conversely our code of morality dictates the desires we pursue.
 Wherever they originate, unlike the prisoners in the cave, the prisoners of poverty stricken Edinburgh do have desires and fantasies. Not only are Renton et al products of an environment without hope, they live in a world where the destitution can be measured by comparison to those who have everything. Plato’ prisoners saw only shadows on the wall, Renton et al live in a world of media images which only serve to increase the sense of destitution by enabling them to compare their situation with others. Plato’s cave analogy is used here only to create an understanding of the perceptions of reality - which are no different from reality itself - any further move towards Plato’s theory of Forms  is unsustainable in the philosophical context of this film. The theory of Forms is however a useful counter-point to the philosophy of Nietzsche and Sartre with which I propose to discuss the representations of fantasy, desire and morality.
In the Theory of Forms Plato put forward another analogy, he suggested that we think of a person as a chariot with horses. The horses are responsible for driving the chariot, but they can only do harm if they are not properly directed by the charioteer, who comprehends what the goal of the race is. Along the same lines, the person's  fantasies, desires and morality are useful to attaining the rightful function of the person, but must be controlled by reason. Plato's view of reason, accords a notion of what is good for the individual and the state, the state being the primary concern.
Renton rejects the state as a primary concern, he absorbs the postmodern tendencies of hedonistic objectives, living only for the fantasy of escapism. Not only escapism from poverty but also escapism from the futility of life. Nietzsche said in Human All Too Human:    “ We are clever animals but our cleverness is meaningless, for there is no overarching purpose to life, no larger story in which we play a role. Humanity stands alone, projecting its futile metaphysical dreams upon a dark and indifferent infinity of space”
Once this standpoint is accepted, human life finds itself thrown into an existential turmoil.  Existentialism says I am nothing else but my own conscious existence. This explains the central slogan of existentialism; existence precedes essence.
A second existentialist theme  is the theme of anxiety, or the sense of anguish, a fear or dread which is not directed to any specific object. Anguish is the dread of the nothingness of human existence.
Renton rejects all of the philosophies, sciences, political theories and religions which fail to reflect his existence. It is perhaps Sick Boy’s ‘unifying theory of life’ that best sums up the absurdity of human existence: “Well, at one time, you’ve got it, and then you lose it, and it’s gone for ever. All walks of life: George Best, for example, had it and lost it, David Bowie, or Lou Reed........merely an uninterrupted downward trajectory.”
And so to protect ourselves from the overwhelming fear of nothingness we conform to a constructed order based on the metaphysical. Abstain from selfishness and do good by others and you will be rewarded in the next world.
It is this constructed order which lays down a sense of morality which we in the main accept.
Jung talks of a collective unconscious which lays down the foundations of morality, this is similar to Kant’s unifying code of morality.  Kant stated that: “moral understanding grasps truths in the very heart of our practical, everyday lives. Such truth is not susceptible to proof or disproof but must be obeyed by an obedience that predates our knowledge of our obligation.” (The Moral Law)
Although it is undeniable there are certain moral codes that are identifiable across society and are happily adhered to by the majority, they are not predetermined. I have seen Nietzsche referred to as amoral, and no doubt Renton could have the same accusation levelled at him. Whatever level society operates on there has to be some moral codes, in this sense moral codes become a verb for the essence of life, in the sense that whatever we do, we choose to do, and thereby operate at some level of morality. Therefore it stands to reason that one can be immoral, measured against the codes of moral practice of the society one acts in, yet it is impossible to be amoral because every action pertains to someone’s individual code of morality. I would therefore argue that any notion of a unifying code of morality is misconstrued, ones actions have to be good or bad measured by the ones own morality. Would what we do be acceptable if it was done to us, there by stands every persons moral code. Sartre proposes that people create their own morals and meaning. “Morality is like a painting. Nobody can say what should come from the artist's brush. By creating their own meaning and morals,  people not only become something themselves, but serve as an example to humanity.” (Being and Nothingness)
Renton et al have their own code of morality which deems it wholly reasonable to devote your life to the fantasy of escapism through the use of drugs; and why not?
The heroin circle’s code of morality can be measured by Renton’s refusal to put Allison first after the death of her baby. Allison tells Renton she needs a hit he replies “ and so she did, I could understand that. To take the pain away. So I cooked up and she got a hit, but only after me. That went without saying.” Such a moral code may seem to us immoral.  Nietzsche however highlights the absurdity of altruism, “if life is the will to power, what is more unnatural, indeed more impossible, than selflessness?” (Human all too Human)
The fantasy of escapism pursued by Renton et al is frowned upon by the moral majority because it is drug orientated. The previous generation frown upon the use of heroin yet fail to realise it is their miserable existence, the fact that they are the personification of the future, that encourages Renton to turn to heroin. Jung to me justifies any such use of drugs to escape reality when he talks of “a merely two-dimensional conceptual world in which the reality of life is well covered up by clear concepts. Experience is stripped of its substance, and instead mere names are substituted, which are henceforth put in the place of reality.”
The film uses very clever mixed metaphors to describe the state of a drug addicts life. When Renton is climbing into the toilet in search of his opium suppositories, the metaphor for the moral majority is naturally that of a drug addict’s life thrown down the toilet. This is far too literal  an interpretation, the scene shows how through the lowest point in society one can access their fantasies; the earthly abyss between that stands between fantasy and reality. When Renton passes through the shit which itself has passed through him, he reaches a scene of purity, a rebirth into his fantasy and that fantasy is a chemical reality. And for those who do not see the fantasy as tenable, they are afflicted by a moral prejudice that states that truth is worth more than appearance. (Nietzsche)
It is the moral majority that panic at the use of drugs to fulfil ones fantasies, yet in allowing oneself to fulfil ones desire of fantasy one reaches a state of inner calm. “ I plunged down into the dark depths [of his fantasies] I could not fend off a feeling of panic. But then, abruptly, at not too greater depth, I landed on my feet in a soft, sticky mass. I felt a great relief.” (Jung)
And here Jung sets up the polemic that lies at the heart of most philosophical conjecture. Whether it be the sentient lifestyle juxtaposed with a metaphysical afterlife, or Sartre’s being-in-itself juxtaposed with being-for-itself, or simply the conscious juxtaposed with the unconscious .
Jung talks of the panic (conscious)as he slips into his fantasy. It is this panic that afflicts the herd morality when they see Renton shooting up heroin. Once Jung ceases to fight his descendance into fantasy he is awash with relief (unconscious).
This whole idea is wonderfully demonstrated in the Renton overdose scene, which visually depicts the  binary opposites of conscious panic, which occurs outside the fantasy, and unconscious relief which occurs within the fantasy.
As Renton takes his shot of heroin he is immediately consumed by the floor in Swanney’s flat, he is consumed by a conscious grave, all around him is panic and activity, getting him to the hospital and the treatment that follows. The audience’s view switches from seeing Renton and all the conscious panic around him to Renton’s  point of view shot. This shot depicts the utter calm of separation  from the conscious world. This is reinforced by the soundtrack playing Perfect Day by Lou Reed.
The panic and despair only register with Renton when he has risen from the grave, back to a conscious existence. Renton seems in no way pleased to be alive. He says later, somewhat ironically: “It seems, however, that I really am the luckiest guy in the world.......and now the real battle starts. Depression. Boredom. You feel so fucking low, you’ll want to fucking top yourself.” As Nietzsche  says: “it is always consoling to  think of suicide: in that way one gets through many a bad night.” (Beyond Good and Evil)
Renton who pursues the fantasy of escapism appears to be left with three choices. A conscious escapism that can be achieved by physically moving. An unconscious escapism achievable through the use of heroin. Or a permanent unconscious state achievable through death. It seems to me perfectly reasonable that Renton should top himself after all as Sartre asks What is death? “Death is my total nonexistence. Death is as absurd as birth-- it is no ultimate, authentic moment of my life, it is nothing but the wiping out of my existence as conscious being. Death is only another witness to the absurdity of human existence.” (Being and Nothingness)
Renton lives this philosophy, understanding the absurdity of life. His opening oration (Choose life. Choose a job. Choose a career etc.) specifies his desires. I associate desire with choice and as Renton says: “I chose not to choose life: I chose something else. And the reasons? There are no reasons. Who needs reasons when you’ve got heroin?” Such tendencies are inherent in existentialist thinking; Mankind has free will, life is a series of choices.  Such a lifestyle may well promote the prospects of death; but so what. As Nietzsche says: “To want to preserve oneself is the expression of a state of distress, a limitation of the actual basic drive of life.” (The Gay Science)
Renton hardly looks to preserve himself yet he does not choose the option of death as total escapism. Following some advice from Diane, Renton actually attempts to escape by physically moving to London. He says: “I settled in not too badly and I kept myself to myself. After all, this was boom town where any fool could make cash from chaos and plenty did. For the first time in my adult life I was almost content.” Naturally the sense of being almost content is never going to satisfy Renton for he has lived in the world of heroin where pleasure of fantasy is immense; “Take the best orgasm you have ever had, multiply it by a thousand and your still nowhere near” the epic proportions of a fantasy induced by heroin.
The fantasy of escapism is total in Renton’s world of heroin addiction, there is the unconscious escapism of the chemical reality and the conscious escapism of knowing the only thing that matters in life is where your next hit is coming from.
And here lies the absurdity of life for Renton, his only purpose is to escape the life he was born into. Without the desire to locate the next hit, Renton’s conscious world would be overwhelmingly boring, like that of his parents whose notion of excitement switches from the TV screen to Bingo. It is one of the great absurdities of being human that “only the most acute and active animals are capable of boredom. A theme for a great poet would be God’s boredom on the seventh day of creation”. (Nietzsche. The Wanderer and his Shadow)
How then does one come to exist with an attitude to life like Renton’s, bearing in mind that  Sartre “conceived humans as beings who create their own world by rebelling against authority and by accepting personal responsibility for their actions, unaided by society, traditional morality, or religious faith.” (Being and Nothingness)
A central theme to issues of urban poverty seems to be the loss of childhood, something that is alluded to in the film. Children growing up in such environments invariable have to grow up quickly, enjoying few of the pleasures of childhood dreams. These dreams are stolen by  parents who become the personification of the miserable future that lies ahead. It is interesting to note that perhaps the most mature and together person in the film is Diane; and she is still at school. As the likes of Renton become adults and take the decision to renounce traditional moral values so their fantasies become pathways back to the childhood they never had. Sick Boy’s fascination with Sean Connery as 007 sees him play out fantasies of a childlike manner.
The nature of the film and especially the humour is very puerile, this in one way negates the power of the censors to cut the film and at the same time forces the audience to address huge social issues from a new perspective.
The film raises the issue of infant fatality, which in terms of the theft of childhood can be seen as the ultimate crime. The film deals with the death of  baby Dawn in quite a cursory
manner and interestingly offers no sanctimonious morality nor proportions any blame directly. For baby Dawn the future did not look good and as such death was her best option. The further we go through life the more absurd it becomes. However from the point of view of baby Dawn her life was not yet constrained by the construction of a social reality, her thoughts were not yet being vocalised in the constriction of language. Every thought and every movement was one of utter freedom because she was not responsible for the consequences of her actions. Baby Dawn still lived in the world of intrinsic realities not social realities and perhaps in  Castenada’s terms she could ‘see’ as apposed to just look.
Perhaps we should celebrate the death of baby Dawn, maybe she decided to die, a realisation  of the ultimate fantasy, to never be constrained and therefore to die a baby renders your existence pure. Nietzsche perhaps best sums this up stating “when one does away with oneself one does the most estimable thing possible: one thereby almost deserves to live.”       ( Twilight of the idols)
I have attempted to evaluate the desire for fantasy from a postmodern and existential perspective, I believe the two schools of thought to be inextricably linked. The pursuit of  fantasies that are not desirable to society, forces the individuals to locate themselves within newly defined codes of morality. The morality of the self. Renton is not out to address the inequalities of life - for the morals of equality lead to the corruption of the human species (Nietzsche Daybreak) - he is just out to escape the ridiculousness of his being. His whole morality is defined by his desire for heroin induced fantasy; his personal chemical reality.





Bibliography
APPLEBAUM, D. 1995. The vision of Kant. Dorset: Element Books
CARSON, R.A. 1974. Sartre: makers of modern thought. London: Lutterworth Press
CASTANEDA, C. 1971. A separate reality. London: Arkana
HODGE, J. 1996.  Trainspotting and Shallow grave. London: Faber and Faber
JUNG, C.G. 1963. Memories, Dreams, Reflections. London: Fontana Press
NOVAK, P. 1996. The vision of Nietzsche. Dorset: Element Books
SEARLE, J.R. 1995.  The construction of social reality. London: Penguin Books.


Monday, 16 January 2012

Said, Orientalism. Notes

Orientalism  Edward Said


Said takes a structuralist approach to global politics and culture. He divides the world into the Occident and the Orient. Essentially West and East.



The Orient exists for the West, and is constructed by and in relation to the West. It is a mirror image of what is inferior and alien ("Other") to the West.



Said argues that every encoder of a text pertaining to the orient assumes what he calls an Oriental Precedent, ie some previous knowledge of the Orient to which s/he refers and on which s/he relies.

Orientalism is "a manner of regularized (or Orientalized) writing, vision, and study, dominated by imperatives, perspectives, and ideological biases.

Orientalism was ultimately a political vision of reality whose structure promoted the difference between the familiar and the strange ‘us and them’.
Said argues that writers like Flaubert, Nerval etc were constrained in what they could say or experience or say about the Orient – the decoders are further constrained by the encoders representation. It is not a conspiracy theory as such but a hegemony derived from an information imbalance.

The Oriental is the person represented by such thinking. The man is depicted as feminine, weak, yet strangely dangerous because poses a threat to white, Western women. The woman is both eager to be dominated and strikingly exotic. The Oriental is a single image, a sweeping generalization, a stereotype that crosses countless cultural and national boundaries.


Once conventional depictions of others become a hyper-real representation then how does an encoder make a representation without reference to a previous representation?


Ultimately then Said argues that every European who spoke of the orient was consequently a racist, an imperialist and almost totally ethnocentric.


Nietzsche once said that ‘truths are illusions about which one has forgotten that is what they are’

Monday, 9 January 2012

Challenges to the Magazine Industry

Below is the short article by Hepworth who identifies 4 challenges: New Technology, Environmentalism, Distribution Costs and Illiteracy. We added another 2: Recession and competing media for a finite advertising budget.

A mighty
wind of change
for magazines
David Hepworth

Arguably, the magazine launch that is probably being watched with most interest in some
sectors of the industry is not on the newsstand. In fact it's not even on paper. It's a multimedia
facsimile of a weekly lads’ magazine called Monkey.
It was launched a month ago and goes out free to anyone who signs up for a weekly mailout.
Monkey comes from Felix Dennis's company, which is instructive. This is the firm that has made a fortune out of selling young men's monthly magazines such as Maxim and (in the US) Stuff. The fact that Dennis's newest product is a weekly that's not on paper suggests that Felix probably hasn't changed his mind since 2000, when he went round telling everyone who would listen that there were Four Horsemen of the Apocalypse (new technology, environmentalism, illiteracy and distribution costs) riding into town to cut a scythe through the bland certainties of the previous 25 years.
At the other end of the spectrum are the people exuding sunny optimism in November after the
British Society of Magazine Editors prizegiving, most of whom seemed to be saying “hold fast to your brand values, chase not short-term circulation gains, maintain editorial quality and you will outlast the storm". Cheerleader for this party is probably Condé Nast, whose December issue of GQ was so thick they ran out of folios.
I'm not sure I side with either party but at least Felix couldn't be accused of fooling himself. The
notion that magazines are temporarily afflicted by a gadarene rush downmarket with an accompanying decline in editorial standards and will eventually awake is a delusion. It's a delusion that ignores the fact that, no matter what anybody's survey says, teenagers don't read in the numbers they used to.
It's a delusion that ignores the evidence suggesting that a lot of the information people used to get from specialist magazines they now get from the web for free. It's a delusion that refuses to take note of the fact that a lot of the changes taking place are structural and permanent.
The teenage sector has already felt this mighty wind, which is why, earlier this year, Smash Hits closed in the UK and Teen People shut down in the US. (My colleague Andrew Harrison begs to point out here that Smash Hits is still a TV show but no longer a magazine while Top Of The Pops is still a magazine but no longer a TV show, which doesn't seem right.)
If the government continues its stand against junkfood advertising in young people's media, life in the teen sector can only get harder.
Men's monthlies, whether specialist ones such as Max Power or general ones such as Maxim, are
selling a fraction of what they once did and you can't attribute that entirely to the two weeklies, Nuts and Zoo. These two have been engaged in an energysapping, nipple-to-nipple, price-cutting contest that has seen their combined sales fall over the past year.
In the women's sector, the excitement has been mainly in the weeklies, though even here there are signs that growth is getting harder to come by, with Emap's launch First finding things tougher than anticipated and News International knocking out issues of Love It! at 30p (half its cover price). A few, such as Heat and Grazia, manage to stand aloof, but most are publishing on the back foot.
The newsstand is a war zone. The cumulative effect of all the gifting, price discounting and editorial saming is that the customer has no loyalty whatsoever. Duncan Edwards of National Magazines is not the only publisher of middle-market monthlies hoping for “a fundamental paradigm shift" away from its costly vicissitudes towards a subscription model. However, he also knows that giving massive discounts to subscribers who don't renew is even more wasteful
than paying the retailers to ensure “display". What everybody's finding is that people are no less keen on their favourite magazines. It's simply that they don't so readily go and seek them out.
The Monkey experiment is an attempt to export the magazine approach to selling advertising, which is essentially all about environment, to the web, where it's all about massive numbers. The economics of the magazine industry are traditionally rooted in the idea that a Vogue reader is worth more than a Glamour reader who is worth more than a Closer reader. The web flattens out these distinctions, which may explain why cost per thousand in that medium is so under pressure.
The rumours for the new year are that we will see a male Grazia, that the Face is coming back
as a website and that the News International bloke magazine is, as they say in Hollywood,
“in turnaround". But then again, as they also say in Hollywood, nobody knows anything.

Friday, 6 January 2012

Masculinity

                             Masculinity

Increasingly, gender is not just an issue for feminists who wish to understand the processes that have made women lower in status than men in Western societies.
The debate has broadened out. Masculinity has become part of the contemporary discussion about gender roles.

Modern industrial society has changed rapidly and the position of men has been altered more than at any other time in recent history.

·        The decline in working-class industrial jobs,
·        increased female participation in employment,
·        the rise in divorce and
·        increased unemployment

Have all had a significant effect on what it means to he a man and/or masculine. Advances in technology, male contraception and continuing female equality are all creating new challenges for men in the new millennium.

Consequently a number of areas of significance need to he looked at:

·  Masculinity varies from society to society and appears to exaggerate biological potential in different ways (Gilmore, 1990). The social construction approach supports this relative concept of masculinity, with male gender roles varying across time and place.
   
    For example, for the Semai tribe of Malaysia our idea of masculinity would be out of place, because aggressive and selfish behaviour is taboo.

    Carrigan Ct al. (19S5) identified hegemonic and subordinate masculinities, the former being white, middle class, heterosexuals and the latter black, working class or gay.

    Therefore it would seem that not only is masculinity relative historically and between cultures, it is relative to a man's position in the stratification system of his own society.

·  Gender behaviour can he seen as a point on a continuum of behaviours rather than as two opposite ends of a spectrum. Masculinity is subject to change in line with social expectations, changes and demands.

    Men have been encouraged to look at alternative forms of behaviour and there was much media talk of the New Man who was in touch with his feelings and able to explore his feminine side.

    This is probably more myth than reality. However, men are now able to express themselves openly in forms that would have been completely unacceptable to the mid-twentieth-century working-class male.

·  There is a cultural dimension to this debate. Masculinity in the early days of the cinema was often characterised by the myth of the cowboy. To be a man, it was necessary to be inarticulate, careful of the feelings and sensibilities of women and to he driven by a sense of duty.

    Problems could he solved by the application of brute force and the good' man would often resort to fist fighting to prove his masculinity and the right of his
case. Gilmore (1990) has summed up this type of masculinity as having three characteristics:
    1   Man the impregnator - men are expected to
         compete for the attention of women.
    2   Man the provider - women need looking after
         especially once they are pregnant.
    3   Man the protector - men should protect their
         women and children against danger.

·  Beverley Skeggs (1991) and Bea Camphell (1995) argued more recently that working-class masculinity has changed to the point where it is defined in two ways.

     In the first, a male is a man because he is different from females. This means that working ­class males in particular need to express their masculinity by being ‘other’ or 'not female'. This leads them to reject anything they view as female behaviour.

They also point to the media image of masculinity that is offered as a role model for young males in terms of Robocop and the Terminator films.

In these films, men are defined as masculine by their ability to exert power and control over others, rather than their ability to care for and to protect the weak, which was so much an element of cowboy films.

·  Postmodern writers have pointed out that gender is better described in terms of a point on a scale rather than as two opposites.

    The traditional social differences have blurred so that it is acceptable for females to wear male clothing.

    Some males have pioneered the wearing of skirts and sarongs by men. The degree to which men are willing to accept the roles of females is probably overstated in our society.

    However, it is clear the male role has become more uncertain or ambiguous over time, both in the workforce and in the family unit.


On scrap paper which you must throw away at the end of the lesson, collect a series of terms of abuse for the following:
·  a masculine female
·  a feminine female
·  a masculine male
·  a feminine male.

It is probable that you were able to come up with far more terms of abuse, some very unpleasant, for the feminine male. This shows something significant. To adopt the perceived behaviour of a female in our society implies a significant loss of status for a male. It is difficult to think of abusive terms to describe a masculine male which do not also imply some form of admiration - think of the expression 'a right bastard' which can be used to suggest admiration as well as dislike.a


Meehan' typology

Meeham Ladies of the evening. Women Characters of Prime Time TV
She argues there are only ten female character types.


Imp                  ‘Tomboy’

Goodwife
           
Bitch              
           
Victim

Decoy             

Siren

Courtesan/Harpy  Predatory woman – sleeps around steals other women’s men

Witch

Matriarch.